Marketing to the Hispanic Market

Hispanics are the fasting growing, greatest market opportunity in the the US. Today they number over 40 million.

They are a diverse, culturally rich group that respond well to properly targeted strategies and communications.

Over 15% of them are earning over $75,000 a year and the mid age is 27 years old vs 40 for the Anglo-Saxon population.

Conference content:

1. Growth and spending key figures.
   
   
2. The structure and values of the Hispanic family. Different generation world-views and language preferences.
   
   
3. Case histories:
   
   
   • Best practices on line and mass media
     • Toyota
     • Coca-Cola
     • Colgate
     • AT&T
       
       
   • The Importance of Community Strategies
     • Procter & Gamble
     • Bank of America
     • Walmart
       
       
   • Understanding the Mexican Competitors
     • Bimbo
     • Corona
     • Jumex
   
   4. Putting this knowledge to work for your company.